Brand • Direct Response • DRTV • Interactive • Print

susan@companypeas.com
248.224.8424
located in Sarasota, FL

Brands
ADT, Blockbuster Video, Cintas, Chevy, Continental Airlines, Cox Communications, Delta Faucets, GM, GMAC, Great Wolf Lodge, Hibernia Banks, Lenscrafters, Mazda, OnStar, Owens Corning, Pacificare Insurance, Progressive Insurance, RoysRestaurants, US Navy, Veterans Insurance

The Playgrounds:

Owner at Company Peas Design & Marketing 
Branding and Design Studio located in Sarasota, FL
2005-Present
Brand support, freelance art direction and graphic design for in-house brand developments, advertising agencies, large companies and non-profits.
• Expertise in branding, designing and marketing; events, conferences, and trade shows.
• Offering graphic design services in print | emails | web design | social media | online flip books | Powerpoint presentations | event & trade show graphics | newsletters

• Sponsorships and member retention programs

• Expertise in designing programs books, exhibitor books, and catalogs for both online and print
• Developed brand and marketing strategy to Burly Guys (Junk removal business) then became marketing director and effectively increased response to marketing efforts by 130%.
• Packaged/developed marketing and promotional materials for proposed TV series and pilot “Ghost Writer”.
o Art Directed Pilot for Ghost Writer proposed TV Series.
• Packaged/developed website and promotions for TV reality show “Stolen Valor” scheduled production in 2011.

Assoc. Creative Director at Doner Advertising
2001-2009
Sr. Art Director (Freelance 2005-2008)
Art Director (2001-2005)
Responsible for concepting and developing direct and digital marketing campaigns personally as well as director of 4 person team. Working with print producers, retouchers, mechanical artist as well as sheet fed and web presses to see projects through completion. Print projects ranged in 40,000 to over 1 million in quantities and remarkable response rate achievements. Digital projects required working with web developers and email delivery systems as I supplied front end design and concepts for online banners, micro-sites, web sites and e-blast. Developed campaign brand design and lead for ADT Security Systems Custom Homes Division. Target income $500,000 and greater. (Art Lead for team of 2 AD’s, 1 Writer)Art Lead for Great Wolf Lodge (Team of 3 AD's and 3 Writers) Responsible for strategy and implementation for their WolfTracks Loyalty Program which generated highest response rates to date for this hospitality client. Following Green Seal qualification for FSC-regulated presses and eco friendly recycled paper lines.Awards: Several awards for Hospitality and Tourism design.Art Lead for Pacificare. Developed look and feel for Pacificare Health Insurance print and direct marketing campaign (Team of 2 AD's and 1 Writers)

Designer/ Jr. Art Director at Campbell-Ewald
1999 – 2001
Responsible for concepting and developing direct marketing campaigns, collateral materials and advertising for nationwide brands.Development and maintaining of GMAC Investments.2nd Place Target Award for OnStar Dealer Incentive Program

Internships
Macomb Community College Marketing Department & Martel Marketing

Business Manager, Cadieux Stage
1989-1995
Business Manager
Responsible for managing Film Studio for daily operations, bookings and business affairs. Assisted in photo styling, set build and prep, prop management as well as maintaining daily film and crew schedules.

Awards
Various maketing awards since 2001:
Target Awards, Echo Awards, DMA Awards, Hospitality and Tourism Awards

Education
Macomb Community
1993 – 1996, Commercial Art
CCS (Center for Creative Studies)
2007-2008, Continuing Education Interactive

Other Education and Groups
Landmark Education-Life skills, communication, relationship building
Toastmasters- Public Speaking and networking group that met weekly

Agency creative with Eleven years of building print and online experiences for some of the world’s most recognized brands. Expert in concept development for large as well as micro advertising campaigns. Proven ability to work under tight deadlines in branding as well as marketing development of several
Fortune 500 Companies.

The Basics:

• 11 years brand agency experience

• Tools: Adobe Creative Suite, Microsoft Office

• Clients include Insurance, Hospitality, Home, Banking, Education, Digital Communications and Auto

• Have lead teams of up to 5 people

• Gifted multi-tasker

• Live for loyalty programs

Testimonies

Susan Tower is a delight. Upbeat, energetic and always, always can-do. I’ve worked with her both as a freelancer and on staff. In fact, I enjoyed her so much as a freelancer,
I helped convince her to come on staff as an ACD at Doner. On every assignment, she’s a strategic and conceptual thinker vs. being just a designer. I have been especially blown away by her ability to create work that looks beautiful and is both smart and highly effective with limited dollars. That's not an easy thing.

Susan totally and completely knows her stuff when it comes to direct work, from formatting to design to production. She’s also got a great working knowledge of email design that's growing by the minute.

With her help as my key art lead, we brought home some of the highest ROIs in my career – in the middle of one of the country’s worst recessions. So, obviously my clients are pretty darn thrilled. There's no doubt in my mind yours will be too.

Valerie Foley
Creative Director SVP
Doner Advertising

“There aren't enough words to express my gratitude towards Susan and all the ways she has helped me during the beginning of my career. Understanding how vulnerable and nervous I was to join a group of mostly senior AD's, Susan took me under her wing with a boatload of patience and dedication to my success. She would explain things to me that I didn't even realize I had a question about because I didn't know any better. Susan is an inspiration to me from designing to work ethic. I am extremely lucky to have had her as my mentor.”

Raun Young

Art Director , Doner Advertising