A R T D I R E C T I O N
As a child I would imagine, write, draw, cut, paste and fold for hours.
All day if my mother would let me.
In some ways you could say I just never grew up.
Brand • Direct Response • DRTV • Interactive • Print
ADT, Blockbuster Video, Cintas, Chevy, Continental Airlines, Cox Communications, Delta Faucets, GM, GMAC, Great Wolf Lodge, Hibernia Banks, Lenscrafters, Mazda, OnStar, Owens Corning, Pacificare Insurance, Progressive Insurance, RoysRestaurants, US Navy, Veterans Insurance
Branding and Design Studio located in Sarasota, FL
Brand support, freelance art direction and graphic design for in-house brand developments, advertising agencies, large companies and non-profits.
• Expertise in branding, designing and marketing; events, conferences, and trade shows.
• Offering graphic design services in print | emails | web design | social media | online flip books | Powerpoint presentations | event & trade show graphics | newsletters
• Sponsorships and member retention programs
• Expertise in designing programs books, exhibitor books, and catalogs for both online and print
• Packaged/developed marketing and promotional materials for proposed TV series and pilot “Ghost Writer”.
o Art Directed Pilot for Ghost Writer proposed TV Series.
• Packaged/developed website and promotions for TV reality show “Stolen Valor” scheduled production in 2011.
Advertising Creative Director at Bealls Department Stores
Team manager of 10-13 creatives for print and 13-15 member photography staff in order to produce newspaper circulars, direct mail, store visuals, in-store promotions and online lookbooks. Maintained standards while responding to consumer buying patterns through design trends.
Responsible for concepting and developing direct and digital marketing campaigns personally as well as director of 4 person team. Working with print producers, retouchers, mechanical artist as well as sheet fed and web presses to see projects through completion. Print projects ranged in 40,000 to over 1 million in quantities and remarkable response rate achievements. Digital projects required working with web developers and email delivery systems as I supplied front end design and concepts for online banners, micro-sites, web sites and e-blast.
Art Lead for Great Wolf Lodge (Team of 3 AD's and 3 Writers) Responsible for strategy and implementation for their WolfTracks Loyalty Program which generated highest response rates to date for this hospitality client. Following Green Seal qualification for FSC-regulated presses and eco friendly recycled paper lines.
Responsible for managing Film Studio for daily operations, bookings and business affairs. Experience included assisting in photo styling, prop and location searches, set build assistance for clients such as Carhartt Clothing, Lands End, Big Boy Restaurants, Kmart Department Stores and many other national brands.
Agency creative with Eleven years of building print and online experiences for some of the world’s most recognized brands. Expert in concept development for large as well as micro advertising campaigns. Proven ability to work under tight deadlines in branding as well as marketing development of several
Fortune 500 Companies.
• 11 years brand agency experience
• Tools: Adobe Creative Suite, Microsoft Office
• Clients include Insurance, Retailers, Hospitality, Home, Banking, Education, Digital Communications and Auto
• Strong team management & communication skills
• Gifted multi-tasker
• Live for loyalty programs
Susan Tower is a delight. Upbeat, energetic and always, always can-do. I’ve worked with her both as a freelancer and on staff. In fact, I enjoyed her so much as a freelancer,
I helped convince her to come on staff as an ACD at Doner. On every assignment, she’s a strategic and conceptual thinker vs. being just a designer. I have been especially blown away by her ability to create work that looks beautiful and is both smart and highly effective with limited dollars. That's not an easy thing.
Susan totally and completely knows her stuff when it comes to direct work, from formatting to design to production. She’s also got a great working knowledge of email design that's growing by the minute.
With her help as my key art lead, we brought home some of the highest ROIs in my career – in the middle of one of the country’s worst recessions. So, obviously my clients are pretty darn thrilled. There's no doubt in my mind yours will be too.
Creative Director EVP
“There aren't enough words to express my gratitude towards Susan and all the ways she has helped me during the beginning of my career. Understanding how vulnerable and nervous I was to join a group of mostly senior AD's, Susan took me under her wing with a boatload of patience and dedication to my success. She would explain things to me that I didn't even realize I had a question about because I didn't know any better. Susan is an inspiration to me from designing to work ethic. I am extremely lucky to have had her as my mentor.”
Art Director , Doner Advertising